Living in the San Francisco you might think London is just another one of Ubers large city battles. But in fact 3.6 million people use the serviceĀ in London and the stakes could be higher than anywhere in the world for the most popular ride share company. 45,000 Uber drivers in London are happy for now. The two articles below from the NYtimes and the BBC cover this amazing story of the first time the new CEO of Uber had to change Ubers game more than ever before to keep one of their most precious banner cities.
NYtimes
https://www.nytimes.com/2018/06/26/technology/uber-london.html
BBC Article
https://www.bbc.com/news/business-44612837
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