International

LadyJek: Motorcycle Ridesharing for Women

Here’s something new in Indonesia: LadyJek. It’s a rideshare service where women motorcycle drivers pick up women passengers only. The women in Jakarta previously felt unsafe riding with men in taxis, or any other transportation. This service is active, and is working well, and has a mobile app for iPhone and Android.

Ladyjek and Sister Ojek, the most recent entrants to the women-only taxi services, have seen business take off less than four months after starting operations in the predominantly Muslim nation.

“In other public transportation, such as public minivans, there are too many men in such a tight space, which makes me feel very uncomfortable. However, I feel safe if it’s Ladyjek because the bikers are also women,” Ms Uki Pratiwi told Reuters before hopping on a motorcycle ridden by a Ladyjek employee.

Since its launch in October last year, the Ladyjek mobile app has been downloaded about 50,000 times, and hundreds of Indonesians use its services each day, said Ladyjek founder Brian Mulyadi. The firm employs about 2,400 drivers, mostly housewives or students, and plans to expand beyond Jakarta.

Categories: International, Ridesharing, Top

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